One of the best and most popular things to do right now in India is to start a silver necklace business. The good news is that you don't need a lot of money to start. You can start a small silver jewellery business for just ₹5 lacs and grow it over time into a well-known brand.
With just ₹5 lacs, this blog post will show you how to start your own silver jewellery business, which includes both online and offline jobs.

Why Start a Silver Jewellery Business?

Indians have always loved silver jewellery, but lately, especially among young people, their love for it has grown very quickly. Individuals seek unique silver pieces to wear daily and present as gifts. These pieces can be oxidised, tribal, 925 sterling, or custom-made.

Step-by-Step Guide on How to Start a Silver Jewellery Business with ₹5 Lakh

If you plan well, ₹5 lakh can cover getting products, making logos, advertising, and setting up the business. Let's break it down.

1. Research the Market and Choose Your Niche

Look at trends before you put money into something. Find out what people want. Pick a narrow area to make your business stand out in a crowded market.

Popular niches include:

925 sterling silver rings and chains, minimalist silver pendants, personalised silver name jewellery

There is no cost involved; you can use free sites such as Google Trends, Instagram, and Pinterest.

2. Sourcing Products

Start by getting in touch with silver jewellery makers or dealers in places like Jaipur, Rajkot, and Mumbai. Get 20–30 styles that are popular right now and keep 2–3 of each in stock.

Check the purity of the silver (especially the 925 jewellery);

Start with a small amount to see how much demand there is.

Compare prices from two to three sellers before making large orders.

3. Branding and packaging.

It's valuable to have a strong company identity. Your packing should feel high-end, even if you're just starting out.

Should have:

• A logo

• Jewellery boxes or bags

• Thank you for notes or care instructions.

The price range is ₹30,000 to ₹50,000.

4. Create Your Online Presence

To grow, you need to use online ads. You can start with Instagram and WhatsApp Business or a simple online store.

Things you need to set up:

• A WhatsApp business account

• An Instagram business page

• A Shopify or WordPress website is not required, but it can be helpful for building reputation.

• Include pictures of goods that have a clear background and are well-lit.

It will cost between ₹20,000 and ₹40,000.

5. Marketing and Promotions

You will need constant marketing to bring in customers. At first, use free posts and then add paid ads over time.

Tips:

• Work with micro-influencers.

• Run 500 rupees-a-day ads on Instagram and Facebook.

• Consider offering launch deals or complimentary shipping.

• Put together reels, unboxing films, and customer reviews. 

6. Profit Potential and growth.

If you sell it well, you can expect

• 30% to 50% profit margins every month.

• You can expect to make profits within 6 to 8 months.

• There are chances to grow to Amazon, Flipkart or even other countries.
Your ₹5 lakh business can grow into a full-fledged silver jewellery brand over time.

Final Thought

It is possible and smart to start a silver jewellery business for just ₹5 lakh. You can build a business that makes money and grows if you have the right sourcing, branding, and digital plans. When you market, you should focus on product, customer trust, and being consistent.
Don't forget that every big brand began small.