Jewellery isn't just about style; it's also about memories, family customs, and your own sense of style. You don't need a big store or a lot of money to get into this business in the digital world we live in now. You can start a stylish and profitable silver jewellery business from home or online for less than ₹1 lakh.

Here is a useful guide that will help you build your jewellery business on a budget while still making it look high-end to your customers.

1- Choose Your Niche Wisely

Picking out the items you want to sell is the first and most important step. For the first few months, you can't please everyone. You can focus, market better, and stand out in a crowded space if you narrow down your goal.

These niche ideas will make you money:
• 925 Sterling Silver Jewelry—very popular and feels high-end;

• Imitation or Artificial Jewelry—great for people on a budget;

• Handmade Beaded Jewelry—great for crafters and giving as gifts;

• Oxidised or Tribal Jewelry—popular with young women and college students

Choose an area that interests you; it will help you with branding and writing content in the future.

2- Start Small With Inventory

You don't need a lot of pieces on the first day. You can start with about 25 to 40 pieces, which is a small but nice collection.

Here are some parts of a possible budget:
• Stock: ₹50,000

• Packaging: ₹10,000
• Advertising and writing: ₹15,000
• Other things (brand, basic tools, setting up UPI, etc.): ₹5,000 to 10,000

You can find wholesale sellers online at IndiaMART, from local manufacturers, or even on Instagram. Before buying in bulk, make sure the quality is good.

3- Sell on Instagram & WhatsApp First

Don't bother starting a website at first. Instagram is like a shopfront for your business. Make your page look nice, post good pictures of your jewellery, and use reels to show how it's worn or styled.

These are the ways you can take orders:

• WhatsApp Business

• Instagram Direct Message

• Google Form + UPI/Paytm

Within a few weeks, you can start getting sales if you have the right plan.

4- Use Simple Packaging & Smart Shipping

It doesn't have to cost a lot to package jewellery. Soft bags, Kraft boxes, or eco-friendly wraps are all good choices. Adding a thank you card will make the opening more interesting.
Use:

• India Post (cheap for small sellers) to send
• Shiprocket or Delhivery (to track and drive faster)

To build trust, make sure you keep track of every package and let buyers know about it.

5- Promote Your Business Smartly

You can market well even if you don't have a lot of money:

• Post on Instagram four to five times a week;

• Run ₹100/day ads on your best videos;

• Work with other influencers to reach new audiences;
• To get people to stick with you, give "first order" deals or free stuff.

Final Thought

It is 100% possible to start a jewellery business for less than ₹1 lakh if you focus on the right area, smart sourcing, and digital marketing. You don't need a store; what you do need is a plan and a story. Your business can stand out even in a crowded market if you are consistent and care about your customers.